Hashtag Strategy by Platform
Instagram: Up to 30 hashtags per post. Mix: 10 high-volume (1M+ posts) + 10 medium (100K-1M) + 10 niche (under 100K). High-niche hashtags often drive more engaged, targeted traffic. TikTok: 3-5 targeted hashtags perform better than 30 generic ones. Include at least one trending hashtag. Twitter/X: 1-2 hashtags maximum — more reduce engagement. Use specific, current hashtags.
How to Find the Best Hashtags
Start with your main topic, then branch out. Type your keyword above and use the format options to create variations. Mix branded hashtags, industry hashtags, and community hashtags for balanced reach.
Hashtag Placement Tips
Instagram: Put hashtags at the end of the caption or in the first comment. TikTok: Include hashtags in the caption text, not in comments. Twitter: Weave hashtags naturally into the tweet text.
How many hashtags should I use on Instagram?
Research suggests 3-10 targeted hashtags often outperform the maximum 30. More hashtags can look spammy. Focus on relevance over quantity.
What is a banned hashtag?
Instagram occasionally bans hashtags associated with spam or inappropriate content. Using banned hashtags can reduce your post's reach. Check hashtag health before using in campaigns.
Should I use the same hashtags every post?
No. Using identical hashtags repeatedly can trigger Instagram's spam detection. Rotate your hashtag sets between posts for better reach.