How to Write a Great Caption
The best captions have three parts: Hook — the first line that shows before "more" cutoff (make it count). Body — the main message, story, or value. CTA — ask a question, direct to link, or prompt engagement.
Platform-Specific Caption Tips
Instagram: 138-150 characters for full visibility without "more". Hook + 1-2 lines + hashtags. TikTok: Short and punchy — 150 chars max. The video carries the content. LinkedIn: 1300 chars before "see more" — longer, value-driven content performs best.
Should I put hashtags in the caption or in comments?
Instagram: Both options work equally for reach. Captions look cleaner without hashtags; comments keep them out of the way. TikTok: Hashtags belong in the caption.